Evōk
Thesis
Brand Identity
Research
Editorial
Thesis
Brand Identity
Research
Editorial
This study aims to reveal the impact and value of intention within graphic design and the inner workings of a designer. Evōk, a next generation design community, brings light to a rooted methodology of how designers can approach their creative work intentionally.
Logo
The logo is represented by four different type styles: roman, italic, bold, and light and typefaces. Which tells the story of no matter the place we come from, skills, experience we have, design is what brings us together as a community. And the the organic shape is brings that sense of interconnection.
Campaign Poster Series
At the beginning of my thesis journey, I knew immediately that I wanted to understand design at a deeper level. I have always been intrigued by how design can express emotion, influence people, and elicit impact. As graphic design is a communicative tool and the art of combining texts and images, there is so much more that is evoked; notions that are often unseen. My study aims to target ways that allow designers to approach their craft intentionally. We all seek purpose in our work, but the question I pose is: what makes the work we do truly matter?
Through my conducted research, I created a manifesto, design methodology, that expresses the importance of specific methods, actions, and mindsets that help a creative within their creative practice.
Manifesto for Intentional Creative Conversations
Each part of my manifesto connects with one of these 5 facets that activate graphic design to amplify intention, purpose, and curiosity.
Research Tool
Within Evōk, I created a revolving magnetic cube which serves as a playful research tool for designers. Each side of the cube is dedicated to one of the five facets: clarity, purpose, influence, curiosity, and discovery.
This cube would be an activity for a creative at home or a team within a workplace. It serves as a systematic tool that is used to work intentionally whenever working on a project.
This process, as it takes an analog approaches is an interesting perspective for designers to step away from their screens to collectively intentionalize their ideas, methods, and approaches. Before moving towards the creative, through the concept of craft.
Packaging
Publication
As community is an essential factor to this brand, Evōk has a quarterly publication that is sent out to designers from designers that speak of experience with using the 5 facets of intentionality as a tool. Within the publication there are designer testimonies that are passionate about looking deep within the lines of graphic design. And is also a way where those that contribute to the publication can have an opportunity to showcase their work
Process Book
Within my process book, you can take a deeper dive into my research and creative process to create Evōk.
