Hi, I’m Lucie! A Designer
with a focus in brand identity,
brand strategy, and typography.

.                 .     .            .          .                 .

Cadence

Brand Identity System
UI/UX
Editorial
Cadence is a cycling company with a vision is to bring the sport together with diligence, innovation, and athleticism. They create lifestyle apparel that will be well suited for not only cyclists, but anyone that enjoys athletic wear. While creating a community where everyone is welcome to join.



Logo Elements



The logo was inspired by the curves of bicycle handles and the wheels. While giving homage to the musical cadence the sport of cycling has to offer.









Cadence Assets




Advertisement Posters 




Cadence Magazine




Stationery



Tags
Collateral 


Cadence App UI

The Cadence app is targeted for both men and women that allows cyclists to track their cadence, distance, ride with friends, and have the opportunity to shop as well.
App Screens
©LUCIEANNADESIGNS
hello@lucieanna.com